People like to save money on their clothing. Amazon is a huge online retailer that offers name brand items at much less cost than other retailers. Now, the Kate Hudson Fabletics brand is being sold on Amazon. This company strives to give their loyal consumers fabulous athletic/leisure wear at rock-bottom prices. Customers that love Fabletics gear are astonished that they can save even more just by shopping Amazon online. This was a smart business move for Fabletics, and now this clothing retailer is worth around $250,000. Kate Hudson may not have a business degree, but she uses her retail common sense to build her Fabletics brand beyond what anyone thought was possible.
Ms. Hudson took the reigns of Fabletics bask in 2013. Although there were some delays and challenges, Fabletics now has an incredible following. This company uses what they call a reverse showroom. With Fabletics innovative technological data system, they can tweak their inventory to only what their customers are buying. Fabletics works with a membership program. Customers who join, have no commitment to purchase anything. Each month, several individualized and recommended selections will appear in the member’s email. If the member wants to buy any of these, the computerized shopping cart is in easy access.
Crowd sourcing sounds like a futuristic term. Crowd sourcing is one of Fabletics’ key secrets to overwhelming success. This company uses a sophisticated data system that keeps track of customer purchases. Not only that, this computerized system notices what their customers are browsing. Additionally, customers who take the LifeStyle Quiz are also adding to the data system. Basically, all of the data represents what customers are looking at and buying, and what the customer wants to see next. Fabletics bases its inventory on these key concepts. The result is a retailer that listens to their consumers and then creates the desired clothing to sell.
Kate Hudson joins with parent fashion company, TechStyle, to develop women’s active wear that customers feel fantastic about wearing. Kate wears these outfits herself, and that is why she has become so business savvy. She won’t put anything for sale that does not meet her high expectations for completely satisfied customers. Fabletics customers trust Kate’s sense of style, and they know that every Fabletics clothing item must be of high-quality. Also, each piece must be comfortable without being saggy. These garments are crafted to fit every woman wonderfully.