Maybe it’s all the unique flavors and fun eye catching colors; or maybe it’s the unique shape distinguishable from all the rest, but EOS lip balm is undoubtedly different from its top competitors. Evolution of Smooth lip balm has made its way into the hands of top female celebrities, into the pages of women’s magazines and even gained 1.8 million followers on Instagram. The fun edgy lip balm can easily be found in almost every girl’s purse and has earned its self $2.5 million in profits.
Sanijv Mehra, co-founder of EOS explains on Fast Company some of their thought process that has brought them such large success over the last 7 years. One of the biggest components Mehra explains is that all other lip hydration products where advertised as gender neutral. This left a lot of room to create a lip balm specifically for woman. It was also polled that most women used lip balm in their daily beauty routines yet had nothing fun or enjoyable to say about the products they used. EOS founders used this information as they designed their new innovative product. https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069
Using their own money for startup EOS focused on creating a lip balm that was not only unique in design but offered its user an overall experience from hands to lip. EOS is crafted out of all organic ingredients and comes in fun flavors like strawberry sorbet and honeysuckle honeydew.
Even with such an amazing product at hand, getting into stores still took time and the company got its first chance after meeting with a Walgreens purchaser who fell in love with the round shape and agreed to put them on their shelves. Soon after EOS founds itself in Wal-Mart and Target to now easily found in most online stores like eBay; and selling over a million units a week. Want to know more about EOS? Become one of their 7 million friends on Facebook or check out the original article at fastcompany.com