JustFab is one of the leading online commerce site and fashion subscription brand that curates a collection of trendy fashion with are designed to bring out the best out of everybody size. The ready to wear collections that the brand offers covers all body types ranging from size XS-3X and 24-34, living up to its aim of inclusivity.
JustFab has consistently displayed innovativeness of its digital space. This was evident during the “All Size” campaign where it was wholly involved with its design team to come up with new designs that would cater for the new customer demands on apparelnews.net. FABforAll mantra is meant to celebrate every woman of every body type to enable them to feel empowered and more importantly so that they feel beautiful.
The All Size collection has a range of flirty dresses, detailed leggings, outwear pieces, tops, and denims. This collection still keeps up JustFab’s original modus operandi of giving its members the celebrity treatment by offering customized and trendy clothes at a great value.
Don Ressler lauded this move and was quoted saying that TechStyle firmly believes that women need to feel confident in the clothes they wear. Don Ressler is the co-CEO of TechStyle Group which is the parent company for JustFab. Don Ressler is also the CEO of Fabletics.
“We are thrilled to introduce JustFab’s #FABforAll to offer more women on-trend styles in the sizes they want. Everybody deserves to look and feel good in what they are wearing.” He said.
JustFab has attracted funding from various ventures. In 2011 it received $33 million from Matrix Partners, a capital investment firm in the US. The following year JustFab got another funds injection of $76 million from some venture capital companies including Rho Ventures, Technology Crossover Ventures, Matrix Partners, and Intelligent Beauty. From this new source of funds, the company was able to expand its operations to the UK, Canada and Germany.
The third round of funding for the company came in September 2013 when TechStyle announced through their CEOs Don Ressler and Adam Goldenberg that it had closed in $40 million to aid in accelerating international growth and expand their product categories. In 2014 JustFab got an additional $85 million in a new round of funding from its existing venture partners and Passport Special Opportunity Fund. Total capitalization from the new funding came to $250 million.