Lori Senecal, the current Global CEO of Crispin Porter & Bogusky, attributes her success to the early days where she got motivation from her older and successful siblings. This motivation helped her achieve huge goals in her life. After graduating with a Sales and Marketing degree, Lori Senecal ventured into the employment and achieved success in everything she touched. She is fully dedicated to bringing out the best in the companies and people she works with and leaves them better than they were before. This has made her popular with employers who want her to lead their organizations.
Her Journey to the Top
In 2003, Lori Senecal established TAG Ideation, a marketing unit for young adults. She has amassed a lot of expertise and knowledge in managing multinational accounts having worked with huge brands like Nestle, Staples, Xbox, Sprint among others. She was the global accountant director at Coca Cola from 2005 – 2008 and as the chief marketing officer of DDB Worldwide Communications Group Incorporated. She also worked for McCann Worldgroup, Kirshenbaum Bond and Partners and MDC Partners before joining Crispin Porter and Bogusky in March 2015.
Lori Senecal bagged a Quantum Leap Award at the AWNY Game Changer Awards, 2013 and in 2014 she was recognized as the woman to watch in the advertising industry. Lori changed the culture in her agency, which altered their style of conducting business. Her leadership abilities have uplifted and boosted the spirit of entrepreneurship in her agency.
About Lori Senecal and Her Take on Advertising Trends
As the Global CEO at CP+B, Lori Senecal is in charge of overseeing the firm’s expansion and growth as well as coordinating the operation of its nine global offices. She focuses on the firm’s continuous international development. Her input led to Advertising Age recognizing CP+B as part of the “Creativity Innovators of the Year” and herself among the four who made the cut for the ” Agency Executives to Watch in 2016″. Lori Senecal opines that the strongest digital advertising trends for the remaining part of 2017 should be focused on creating unique videos and images. Among the trends to watch include use of real people, aim for the heart, eliminate annoyances, use of strong colors and optimize primarily for mobile platforms. Follow him on Twitter