The agribusiness of Brazil is one of the fastest growing in the world thanks to the country’s abundant natural resources and the ever increasing global demand for agricultural products. One of the nations biggest companies is Eucatex, an industry giant that has been around since the early 1950s. Today Eucatex is overseen by a man named Flavio Maluf.
Maluf is a unique individual in several regards. Born into the privilege afforded his family by having an influential businessman and politician as a father, Maluf has naturally been accused of being given success on a silver platter. However, nothing could be further from the truth. Learn more about Flavio Maluf at InfoMoney
The fact is that you cannot run a business as successfully as the man has done unless you have genuine talent and drive. Eucatex is experiencing growth like never before as a result of Maluf’s forward thinking and innovative vision for the future. By placing an emphasis on environmentalism and sustainability as a core tenet for a company that exists due to its consumption of natural resources, Maluf has defied expectations and reinstated customer enthusiasm for his company.
All of this success does not come without some sacrifice. Despite being the head of a large company, Flavio Maluf does not enjoy very much time off. In fact he has a strict work schedule that is not unlike that of the average worker. Clocking in four days a week for eight hours is just part of the routine. His off time is spent dreaming up new ways to move his company ever further in the right direction.
Nothing in life comes free, even if you come from a wealthy background. Unless you have the drive and the vision to succeed, life will catch up with you. Flavio Maluf is living proof that you can succeed beyond anyone’s expectations, even when those expectations are very high.